Christmas is coming up and I’m, well, rather under-prepared. It seems like an age ago since I read that interview with Amanda Hocking about self publishing books on Amazon, even though it was only back in February. Since then, life has changed considerably. But this is my first Christmas, and I’ve no idea what sort of promotion I should be doing.
Other than writing the article about creating Christmas book hampers, the only other idea I had was to create some actual physical promotional tools. I went to a family christening back in July, and lots of people asked about the books. I told them, chatted about Inside Evil, said ‘oh, you can find them on Amazon,’ but I had nothing to give. This Christmas I decided to go one step further and create some postcards that I could hand out.
If you haven’t got much time for promotion, or have little money for buying adverts, then these postcards are perfect. I’ve created them with a view to giving them to friends, family and acquaintances rather than leaving them in stacks at book fairs, but they could be used in that circumstance too. I created and ordered them from Vista Print very easily and, more importantly, they were very affordable – just £30 for 50 postcards. That price also included an online proof that I won’t have to pay next time I order. Plus, I went for two weeks shipping to get them in time for Christmas, and hey presto, they were here within 10 days.
Why did I go for postcards?
There are a vast variety of options to choose from in customisable merchandise, and I nearly got sucked into creating mouse-mats, pens and even keyrings with the Inside Evil cover on. BEWARE, they do try and lure you into spending – you can’t really blame them.
My main reasoning behind postcards rather than bookmarks is that the Inside Evil is largely in an ebook form. Yes, you can buy paperbacks, but I’m promoting the ebooks more than anything. Someone who uses a bookmark on a regular occurrence may well be more likely to read traditional books than fire up their kindle. And, if they do fire up their Kindle, my bookmark isn’t going to be anywhere in sight to remind them to buy.
Secondly, I like that you can fit more onto a postcard. Rather than reaching out to strangers, I’m reaching out to people I already know are interested in my books. Therefore, I want to provide them with a few more details and incentives to buy.
I’m very happy with the overall look of the cards, and the price. I’ll be giving them out this Christmas, so I’ll let you know whether they help remind people of my work and bump up sales as a result.