I’m always looking for new ways to sell books. I haven’t yet managed to get that snowball effect with my novels, and am far from getting that crucial 1,000 sales on Amazon, so at the moment it’s hand selling all the way. Not that I mind, it’s nice to actually talk directly to most of the people who buy my stuff, but it takes up a lot of time – time that I’d rather be using to write.
I’ve been in Second Life for a number of years now, doing little bits and pieces here and there. I’ve always believed that it would be a great place to sell books, especially ebooks as, like Second Life, they’re virtual. There are some large readers and writers communities online, and if you could just access these groups, you’d have a great audience to reach out to.
But, just what is Second Life?
Second Life is, simply put, a virtual world where you can build anything. Think of a computer game where you take the role of the main character and adventure through levels to complete quests, and in the case of MMO’s (million multi-player onlines) make friends, build guilds and journey through the game together. Now think of a platform where the developers haven’t created the world in which you land, but have left it up to you to create. We won’t go into the extreme complexities of building, but suffice to say users have created some stunning and creative places to visits, from New York and London replica’s, to fantasy lands with waterfalls, mountains and secret forests to explore.
How can Second Life help sell books?
Like all online worlds, Second Life has an economy. Lindens (L$) can be bought for real life dollars so that you have money to buy commodities in-world. Lindens can also be pulled out of the game and into real life accounts, and this has enabled many people to make their entire living through selling items and services in Second Life. So, in theory, you could sell books for Lindens in Second Life and then draw the money out into your account.
BUT, with linking to Real Life items, the process is made even more simple.
My Second Life bookstore
About four weeks ago I created Best Books (Inside Evil readers will realise the significance), a Second Life book store that would contain Real Life books. The premise is simple; Second Life residents browse Best Books and can find a range of novels, read the samples, learn about the author and then follow a purchase link to buy on Amazon. I met with many people that said it might not work, I learned that Amazon had once been in Second Life in an attempt to do a similar thing and that it wasn’t cost effective. However, over the past few weeks, I’ve sold four books. That’s more than I’ve sold at Kobo, or Smashwords, or Barnes & Noble, or Diesel. In addition, because I’m using my affiliate Amazon account, I made some affiliate money off the sales too! It may only be four, but those are new readers, a new audience, and any one of them could be the individual that blogs, writes, tells 1,000 friends about my book. Anyone of them could start that all important snowball.
How can I help you sell books in Second Life?
The best thing about my new venture is that YOU, authors, can take advantage, even if you have no interest in getting into Second Life yourself. Best Books currently costs a minimal amount to run, and I hope to be able to fund the SL venture on the money earned from affiliate sales. This means that the cost to advertise your book in-world is a big, fat, ZERO. Yep, I’m charging nothing. It’s FREE.
I already have several authors interested in participating, with my view to building Second Life’s best and biggest eBook store. As I gather more books and attract more readers, I want to hold book readings too. There’s also the opportunity for book signings, with people being able to visit Best Books, talk with the author and request a Authorgraph right then and there.
If you’re an author and are interested in getting involved in the venture, please don’t hesitate to contact me through my email address: firstname.lastname@example.org. If you want to visit me in-world, then please feel free to hop on this link and head to Best Books. Otherwise, just email me and we’ll talk about how it works and what I need. Generally, all I’ll require is cover images, blurbs, your samples (the same as Amazon’s preview), book genre, author picture and biography…the same media pack that you’d normally supply book reviewers with.
If your books sales are streaming in, then it’s unlikely that you’ll need to advertise in Second Life. However, no matter what your sales figures may be, I always think it’s important to reach out to new readers and possible audiences.
Can you sell your Real Life books in Second Life? Yes, I’ve proved it, I’m selling copies of Inside Evil and The Tower of Souls already and I’m quite surprised by it.
So, if you want another avenue to get noticed, to showcase your work, and to help drive up your sales, then get in touch and lets build this virtual bookstore!