When it comes to marketing, I’m a firm believer of promoting in as many places as possible. The internet makes this quite easy as you can sign up to article websites and PR providers all over the place, helping to spread your author name and novel titles. Increased exposure helps to build both branding and awareness, and so getting as many mentions across the Internet is a GOOD thing.
I should say before I continue, that Squidoo is no quick fix or easy way to promote your ebook. Like most other platforms, it requires time and patience, and if you’re looking to only invest a couple of hours on squidoo and reap huge benefits, then you’re probably wasting your time. It’s probably not the best way to market a book, and I’m also fairly new to the website so I’m not a pro either. It’s a huge time sap too, and I’ve been spending hours on there over the past few days when I could have been doing better things. However, I like to take a time out between writing books to formulate plans, and squidoo has been quite fun to use, hence this post. In addition, recent reports listed by the site showed that it was the 64th most visited website in the US, and gained 2 million hits in just one day this year, so there is big potential to attract readers.
BUT, what exactly is Squidoo?
Simply put, squidoo is a website where you create articles (called lenses) about specific topics using the platform’s ready built webpages and modules. Think Ezine Articles, About.com etc. Anyone can join, anyone can build, and the best feature is that anyone can earn money from their Amazon modules. Amazon modules that can point directly to your books.
HOW can it help me promote?
The best way Squidoo can help you promote your books is by building an online encyclopaedia of your work. You can create lenses for your books, link these to lens of your characters, or places, or book themes. Think Wikipedia, but a wiki for your work created by you.
So far I’ve created an Inside Evil lens, The Tower of Souls lens and several others. I’ve linked them together. I’ve added Amazon links, a poll of favourite characters, a simple cast list and a ‘Did you know?‘ section.
The more ‘likes’, comments, tweets etc that you get for a page, the higher it’s visibility becomes. And, of course, in the same way that you should be commenting on blogs, responding to tweets, and pasting FB marketing material to promote your book every day, a few updates on your lenses can work wonders. Once you’ve spent the time creating, you can simply check in every day, update, respond to comments and factor the time into your marketing schedule.
EARN points and level up
Whilst Squidoo isn’t a game as such, you do start at level one and earn points as you go. These points are equal to expertise, and each time you level up, you unlock new features for your lenses and additional ways to climb up the community ladder. It’s a fun side to squidoo, and you’ll keep wanting to earn points like mad just to see what’s waiting. You can breathe a sigh of relief when you reach level 85 as that’s the top, but as I’m currently only 22, there’s a fair way to go.
BEWARE, it’s a time suck
Like many social platforms, Squidoo is a total time suck and isn’t for everyone. You need to enjoy the experience of making lenses and taking part in the community if you’re to benefit at all. Looking at it only as a promotional tool probably won’t work. In addition, you’ll probably need to create more lenses than just your book ones, and this means that you need to actually enjoy using the website. I’ve created lenses in Pets, Entertainment and How To as a way to draw traffic to my profile and build my squidoo presence.
I’m not advocating that squidoo is about to be a ground-breaking new promotional too, but I’ve enjoyed using it over the past couple of days. If it proves successful, I’ll drive traffic towards my books whilst earning commission on their sales (and any other items I add to my Amazon modules). If you have some spare time, then take a look. You can find my profile HERE, and start exploring this world of virtual squids.