Utilising Goodreads for book promotion

On many of the forums that I participate in, I repeatedly hear that Goodreads is a great place for book promotion. I’ve never really used Goodreads much before, mostly because I’m normally so busy writing that I don’t read many books. I’m a slow reader. I’m intent on reading every word rather than skimming through pages, to the point that if I feel I’ve missed something, I’ll re-read a paragraph. Thus, I don’t get through many books at all and therefore can’t participate in many of the discussion’s within Goodread’s boards.

Many people seem to warn against simply spamming Goodreads with book links, or risk facing a rebellion of readers and a multitude of one star reviews. I completely agree with this. I’d far prefer to not participate at all, than to simply dip in and out, posting book links all over the place. Communities such as forums and Goodreads are about communicating and being part of the group, and so I feel that you should never look to simply advertise. You get far more out of a community by actively engaging with people, than by being the annoyance who self-promotes and gives nothing back.

Herein lies my issue with Goodreads though because, whilst it seems to be highly populated, I HATE its interface. It’s forum interface must be one of the most horrible things I’ve ever come across, and I find it very hard to want to participate in groups. Not only is finding active discussions near impossible, but trying to keep updated with everything that is going on can be quite hard.

In the next month I’m going to persevere with Goodreads and see if I can get to grips with its horrible UI. If this challenge can be overcome, I’m sure I might be able to find some friends, readers, and even sell a few books. I’ll keep you updated on my findings. In the meantime, if anyone has any helpful pointers, I’d be more than happy to hear them.

Creating Characters

There’s nothing more I love than creating characters. Not than I can take the sole responsibility of  forming these people. More often than not they present themselves in staggering vividness, and I have only to put finger to keyboard to allow their personalities to start appearing.

Over the past few weeks I’ve been seriously working on the sequel to Inside Evil. For my main character, Roberta Arlington, there’s a great transition to take place and I’m finding that, rather than being the strong willed and determined women I thought her to be, she’s actually decided to be far more fearful than I imagined. This has had a great effect on another major character for book two, who seems to be positively flourishing. Though only mentioned in the first title of the series, this secondary character plays a large role in future titles. However, I’ll refrain from actually writing their name here, for those who haven’t thought ahead and worked out who it is. 🙂

One of the things I love most about creating characters is how they transform and flesh themselves out with little help from me. A small grain of an idea, from a name, a face shape, or a simple spoken word, starts to snowball. Before long, you have this creation who has, by all accounts, pushed themselves into your mind and text on their own. I almost see it as a flashing of images. You never can quite catch their entire face in one moment, but the glint an an eye or the clench of a jaw pushes its way through the subconscious and makes them real.

I’m already loving writing again, rather than being plagued by the long winded editing process. It’s once again shown me just how intense and incredible writing can me. Where pages right themselves, and events which you’d never plotted, burst into animated life and start to shape your book. Though I had a specific idea for Roberta, she’s simply not playing ball. However, her resistance has proved vital for someone else’s growth, and I’m excited to see where this leads.

A Break from Advertising

When writing a book for the first time, you think that THAT is the hard part. However, when you hit that ‘publish’ button, whether it’s on Smashwords, Amazon or the various other places available for self-publishing, you discover that it’s only then that the hard work begins.

Unfortunately, most books simply don’t sell themselves. There needs to be time and effort into promoting, building a fan base, surfing forums (and by this I mean actively engaging in the community and not simply spamming book links) and getting your book and author name known. It’s a hard process. And, it takes a lot of time.

Having read on many forums and blogs that touting a single novel is often a waste of time because though you’ll get sales on one book, there’s no back catalogue for fans to then purchase, I’ve decided to cut back on advertising. Book sales are slow, but having done no real promoting in two weeks, I’m still getting the odd sale here and there. Meanwhile, the extra time means I can plough myself into writing the next Inside Evil  book which, incidentally, is coming on rather well.

I think taking a break is probably a healthy option, and stops the advertising wheel from taking over your life. And, if I can put my energies into writing and publishing more work, it can only be a good step to take.

Self Publishing – Providing the Crucial Bait

Today I was told that I had Anne Rice Syndrome. This is a very nice way of telling me that I’m doing something wrong. Anne Rice, the award winning author behind titles such as Interview with a Vampire and The Witching Hour is known for her long descriptive passages, causing readers to skip portions of the book. This is all very well for a well known author who’s work spreads by word of mouth and who doesn’t necessarily need that first paragraph hook. For me, however, changes need to be made to grip the reader immediately, rather than first setting the scene.

I’ve known that the first few pages of Inside Evil go to set the scene rather than jumping into the story. I’m no Tolkien, so I don’t spend 100 pages describing what Bilbo had for dinner, but the first 3/4 pages do set the scene of the craggy landscape where Ridgewood is set. If I were a well known author with lots of five star reviews, then yes, people would probably pick up, buy and read. However, i’m not, so a lack of instant appeal may cause readers to pass me by.

Ebooks, I feel, have a lot to do with this. As does Amazon’s Look Inside feature. Traditionally, if you bought a book, then you’d sit and read and indulge in descriptions. Certainly, I love that sort of written passage. However, with readers zapping through Amazon’s Look Inside feature and making decisions within paragraphs and pages, that instant grab factor has become vital.

So, what does it mean for me? My well meaning critique applauded my writing but suggested a first chapter rework so that readers are grabbed straight away. I’m considering it. I had hoped that the quality of writing would prevail and readers would become drawn into my described world. Perhaps i was wrong. I may attempt a rework, and then compare purchases to see if that first line hook is crucial in the long run. I will update on my findings!

My Newbie Editing Faux Pas

You’d think that, as a professional copywriter and blogger, I’d have adequate skills to proofread and edit my own novel. Wrong.  The past few days I’ve been hermited away correcting an embarrassing amount of errors in Inside Evil. Luckily, due to my lack of promoting and poor first two week sales, few people have purchased the book. But, this is a rookie mistake that I won’t make again.

Matters first came to light when my sister bought the book and found a mistake on the FIRST PAGE.  Talk about trying to get that first 10% sample correct, I’d failed miserably at the outset. As she read further, I became increasingly concerned over the number of problems she was finding. She’s a medical secretary and very anally retentive about her work lest something strewn with errors be placed in front of a consultant. She was very happy to correct my work, and I was glad to have her input, but it highlighted the vital need to EDIT, PROOFREAD and EDIT again.

Part of the problem with Inside Evil is that it’s been in my head for so many years that I know it off by heart. However, this makes editing and proofreading that bit harder as you’re far more likely to not notice mistakes because, though you think you’re carefully tinkering with each line, you’re actually scanning it.

Hiring an editor

There are various people in self publishing who say that using an editor is an essential requirement for any self publisher. Along with using freelance artists to create stunning and eye capturing covers, proofreaders and editors are essential if you’re to rid as many errors as possible and ensure an enjoyable read not stymied by poor writing skills.

Going it alone

However, editors cost money, and there are other self published authors who attest to editing yourself and not having to fork out hundreds of pounds on a novel which you have no idea how well it will do. Money made off the back of sold novels can be used for hiring professionals down the line for later works, but large expense shouldn’t be made at the outset.

I’d love to have the money to hire an editor, but that option is simply not open to me. However, with my sister’s eagle eye, it has proved that using someone else to look over your manuscript is vital. So too, is taking a break between finishing your novel and the final proofread. I wrote, edited, proofed and finished in one straight line; a probable reason for some mistakes. Taking some time out allows your mind to forget a little, and come back with fresh eyes.

If there’s one thing that you want to get right, it’s the editing. Who can enjoy a story when it’s riddled with mistakes? It’s an embarrassment for the author and it could result in a 1/2 star review which could throw your novel into the pit of never being bought again.

I’ll never make this rookie mistake again, and even if you can’t afford an editor, take a few days break before trying to proof yourself. Read your work aloud, tracing your finger along each line to give you even more of a chance to spot problems. As a minimum, also get someone else unafraid of highlighting every error, to take a look; you’ll be thankful to them in the long run.

Writing Goals

It seems that wherever I look, people are saying that to sell more books you need to write more books. Well, that’s no surprise. However, it is a little daunting for a newly self published author who’s written and released their first book to suddenly be faced with having to plunge back into the writing process.

I’d always imagined writing more books and sequels, but I had envisioned publishing Inside Evil, promoting and advertising it, and then noting the feedback. This would have helped enormously with future works and indeed the publishing process itself. However, wading my way through blogs and forums, there are many top authors indicating that there is actually little point going into promotion overdrive when you only have one title available. Instead, you should concentrate of your next piece and allow sales to slowly drift up on already published works.

So, with that said, Monday 26th March, 2012, I will start Part II of Inside Evil. My challenge: write 1,000 words a day as a minimum. I envisage that this will allow me to complete the first draft in the next two to three months, and hopefully have the sequel up and running within six months.

I’m actually quite excited. To get away from the editing process and indulge in sheer, pure and unadulterated creativity for a couple of months will be bliss. Sure, I’ll edit as I go along, but not to any huge extent. I want the story to write itself and my mind is already burning with ideas and tales to spin into Roberta’s newest adventure within the strange world of Gathin.

Finding Inspiration

If you read Inside Evil, you’ll often discover that there are some instances of what I like to call ‘nature-love’. Whilst the book may be, at it’s foundation, the story of a woman trying to save her life whilst another copes with the death of her daughter, from time to time my love of nature rears it’s head. Take Elrick, the tiny spider that helps Roberta enter the mysterious world of Gathin. Or the moths that help to offer hope in the darkest of situations . Or even the changing season as the first snow descends on Ridgewood. When I write, I can’t help but to put these touches in.

Many of these elements, whether predetermined or not, are led by my love of the natural world. Away from writing, I’m a landscape gardener and horticultural copywriter. My days are spent either amongst plants and creatures or at my desk writing about plants and creatures. One of the things I’ve discovered is that inspiration often comes to me when I’m away from my desk and ensconced in my latest gardening project, whether I’m digging down on my allotment or visiting a clients garden for some maintenance work. These quiet hours, surrounded by plants and wildlife allow my mind to drift. Sentences form in my mind, and paragraphs of text develop that are put into my WIPs. They are not generally major story changes or milestones, but can often subtlety change the direction of a chapter without me really knowing.

Whilst we’ve all probably encountered writers block, where we sit down to write and nothing flows or sounds right, I find inspiration is everywhere. It’s the actual lumping oneself down in front of a monitor to type that can be the problem. It’s certainly meant that Inside Evil was published years after it was first conceived.

So my question is this…how do you find inspiration? Do you actively look for it, or does it come naturally? Does inspiration come to you as you write, or as a moment of clarity in regular life which suddenly starts your mind whirring, and your fingers desperate to get home and start tapping away?

How do authors write book series?

I’m often intrigued by the various ways in which people write their book series. Do they write a well received title which they then see has an opportunity to further and make more money? Do they put words to print with sequels always in mind IF a book does well? Or, is a series of books always predefined, with individual novels simply being milestones between a predestined beginning and ending?

Such distinguishing isn’t always needed for all novel series. For example, many crime books are open and shut titles but have one continuing character who solves case after case as the series goes on. However, many series complete an overall story-arc, and it is this that intrigues me.  J.K Rowling always had seven books in mind, whilst the Mars Trilogy by Kim Stanley-Robinson were also predetermined. But do others have a set out quota of books before they sit down?

I’ve always found that my own writing process has been rather organic. Both of my WIPs are lengthy, and my start and end goals have always been pre-written into a number of books. I don’t know exactly, to the full-stop, how they will end, but I know the overall tone, setting and character developments which the  books will close with. Other than that, I write each book with milestones to reach and specific moments to include, but a lot is left down to the characters themselves. In Inside Evil, for example, there are several instances where I was shocked at the route which a character took.

However, this organic process does allow for books to lose their way and become rather rambling, so a certain degree of structure needs to be taken; the reigns need to be held. In terms of developing a book sequence, it can soon become apparent in the book writing process, that the drama unfolding will never fit into one epic novel, and that the story needs to be broken down into smaller chunks.

I’m interested to see if other writers find that their book series evolve this way, or whether they write a sole title, note it doing extremely well and decide to pick up their characters where they left off. What works for you? Do your series create themselves, do you sit down with a clear number of novels to write, or have you simply attempted to maximise sales by taking favourite characters and giving them a new situation to play in?