Putting together a blog tour – Michael Brookes (Guest Post)

One of the great things about being an indie author is that you have absolute control over every stage of the publishing process. One of the downsides is that you have to do everything yourself. Marketing a new book release is a difficult job, especially without the budget being with a publisher brings.

Don’t worry; this isn’t an article about how unfair the world is for Indies. For starters I don’t think that is true. E-books have brought about a democratisation for publishing; this is a huge opportunity for writers such as myself. But we have a duty to take the opportunity seriously. This means not only writing a good story, but making sure the book we sell is of the same quality as the books published by the publishers.

As an indie author I have a limited budget. That budget was better spent making sure that the book was of a quality worth publishing. So I invested in having the book edited, leaving me with a small fund for promotion. I looked into various options for promotion; one popular method is to take the book on a blog tour. My investigations discovered that this can also be an expensive option.

But it doesn’t need to be.

One of the other great aspects to being an indie author is the other authors. They are a friendly bunch and after releasing my first novel I quickly discovered how helpful they are as well. It occurred to me that I wouldn’t need to pay to put together a blog tour, I could organise it myself.

I participate in various online communities, two in particular helped me with the task. The Kindle Users Forum and Goodreads are both excellent places to connect with readers and other writers. So these are where I started. I asked if anyone wanted to take part in the blog tour.

I’ve also been conducting guest author interviews on my blog for some time, so this provided another avenue I pursued.

The response on all fronts was incredible. The book was due to come out in February. I estimated it would take a month to arrange the tour so I planned the dates for March. As it turned out I filled all the dates well before then.

The tricky part wasn’t finding blogs to take part, but making sure I had enough content to provide something different. For most of the blogs this was determined by their regular content. So reviewers received review copies. Some asked for interviews and others wanted a guest post like this one.

It’s taken quite a bit of time, and as yet I won’t know what effect it will have on sales, but I’ve met some wonderful and discovered some excellent blogs. So I’d like to thank everyone who has helped to make the tour happen. And I hope everyone enjoys the new book as well.



Michael Brookes is an Executive Producer with a leading UK games developer. Working in games and writing are two of his life passions and considers himself fortunate to be able to indulge them both. He lives in the east of England, enjoying starry skies in the flattest part of the country. When not working or writing he can sometimes be found sleeping. Which is good as that is where many good ideas come from.

 ‘Conversations in the Abyss’ is the sequel to the 5 star rated supernatural thriller ‘The Cult of Me’

ConversationsStealing Lazarus’s miracle gifted him immortality. Combined with his natural ability of invading and controlling people’s minds this made him one of the most dangerous people on Earth.

But the miracle came with a price. His punishment was to be imprisoned within the walls of an ancient monastery and tormented by an invisible fire that burned his body perpetually. To escape the pain he retreated deep into his own mind.

There he discovers the truth of the universe and that only he can stop the coming Apocalypse.

Buy now from Amazon:

UK: http://www.amazon.co.uk/dp/B00BCP08JU/

US: http://www.amazon.com/dp/B00BCP08JU/


Get to know the author – Michael Brookes

I don’t know about you, but I’m quit enjoying these Get to know the author Tuesdays. Last week, L.E. Fitzpatrick gave us an interesting look into her life and the writers who inspire her. This week it’s the turn of Michael Brookes, game developer, avid reader and the writer behind The Cult of Me and An Odd Quartet.


Tell us about yourself? Do you write for a living? If not, what’s your day job? 

Unfortunately I’m not yet writing for a living, that is the goal for some day in the future. In the meantime I spend my days as a Producer at a video game developer. Games are one of my other passions, besides writing so doing what I love day and night isn’t too bad, but can get a little tiring 🙂

Favourite food, place, colour and writing zone, please.

Favourite food is a Sunday Roast. Place would have to be Germany, the Schwarzwald if I need to be more specific. My favourite colour is blue – I’ve no idea why. And writing zone is my huge comft leather recliner in my front room.

You write in the fantasy/supernatural genre….who’s been your inspiration? Favourite books? Movies? TV Shows?

In the horror genre Clive Barker has been a big inspiration, along with James Herbert and Stephen King of course. I also draw influences from othergenres like Ian M Banks – probably my favourite author. Movies include The Hitcher (original version) and Hellraiser (Clive Barker again). TV shows is Millenium and Twin Peaks – classic shows that mix the weird and the darkness well.

Who’s your favourite all time fictional character?

That is a tricky question. I focus more on story than character. If I have to pick one then I’ll go for Lucifer/Satan in Paradise Lost.

Who’s your favourite character in your own work?

Friar Francis from The Cult of Me – he is a good mixture of physical, spritual and mental.

Let’s talk superpowers….there’s no denying we’d all love one. What would be your choice, and why?

This might seem an odd choice, but I’d like to be able to speak and comprehend and language.

Inspiration’s a funny thing. Where do you find yours? Is there one particular moment that stands out?

Driving seems provide most of my moments for inspiration. Usually while I’m driving to work. It’s also a good time to unravel plot knots.

Writers have very different approaches to completing our works. Are you a heavy plotter? Jump back and forth between scenes? Sit down, start at the beginning and just write?

I’m very much a planner. I will plan out the chapters in detail before I start writing. Although as any good general knows the plan changes almost immediately – I do try to maintain the plan at least until I have completed the first draft so I can use it as reference.

 What’s fresh about your books? Quirky and different? Likely to entice readers and keep them coming back for more?

I try to bring something new to horror stories, whether that be perspective or the situation. I do enjoy mixing the supernatural with the modern. And I love a twist.

What are you working on now?

I’m currently working on Conversations in the Abyss, the sequel to The Cult of Me.

How can readers connect with you? (Facebook/Twitter etc).

You can follow me on Twitter. I also have a blog.

Michael’s books are available from Amazon, and you can learn more about An Odd Quartet and The Cult of Me by following the hyperlinks.