One of the things you often hear when publishing is that it’s crucial to get THREE things right; cover, blurb and sample. It sounds pretty obvious, but it can be hard to know what people are looking for. A cover has to make readers stop in their tracks, the blurb has to cause interest and the sample has to result in people having that ‘I HAVE TO BUY THIS BOOK’ moment. It’s well reported that even if one of these factors is lacking, sales can flat-line. H. M. Ward is a famous example for this. Initially, her books (Damaged, Scandalous etc) were selling, but not amazingly. She then changed the cover art, tightened up the blurb and BAM – New York Bestseller list. So…you can see how important it is.
With this in mind, I’ve decided to change up the CRYO cover. I love the Rise of the Immortals artwork, and the novel is my favourite – because I love the SciFi genre – but for some reason, it’s just not attracting readers. The few reviews I’ve received are extremely favourable (as you’ll see from the above link), and I’m about to embark on writing the sequel. With that in mind, I thought it was time for a change. In addition, I gave the sample a once over and changed a couple of bad style choices that had been overlooked.
So, the new blurb goes like this:
Would you accept a one-way ticket to the future?
Earth is dying, but John Carlody has the chance to escape. He wins the most anticipated lotto ever; the opportunity to become part of CRYO, be one of fifty people to enjoy the latest cryonics technology and journey forward half a century.However, a dream come true could be a making of a nightmare. CRYO isn’t what it pretends to be and John is about to discover their secrets. But will he be too late?