After reading a gargantuan number of blogs about marketing, advertising and general other book selling ideas, I’d realised a few months ago that it was probably best to make Inside Evil free at some point. I’m not in Amazon’s KDP Select so I have no way of taking advantage of free days. However, taking point from the lovely Lindsay Buroker, I thought that I’d make Inside Evil free when Spirits of the Middlelands was published at the end of March…thereby encouraging people to try out the series without having to make a financial commitment.
So, a few weeks ago I ran a tester, reducing my Kobo price to zero. Any sales? Fat chance. Kobo really is a non-starter for me, but the fact that I had a free book there and got not downloads demoralised me – A LOT. I decided that if I was going to give this a proper crack, then I’d have to take a stab at price-matching on Amazon. There’s no clear deadline for this to occur…it’s down to the Amazon gods.
Yesterday morning I logged into Amazon and found, to my absolute shock, there were 89 price-matched downloads. 89 people saw my book and wanted to try it out. WOW. Then figures started to climb, and climb, and climb. As of this minute, I’m #1 in free horror/occult and #330 in the overall Amazon free store. I’ve had 900 downloads (I’ve just checked – exactly 900) and I’ve sold 4 of my other books. Wow. WOW. This is on NO promotion as I didn’t have a clue when Amazon would price-match…it’s just spiralled.
I’m keeping track of my statistics and will write a more in-depth piece after a few days have run their course and things have settled down a bit. Unfortunately, at this juncture, only Amazon.com has the free listing as I didn’t know that I had to price-match across channels. I’m also not sure whether this will be a perma-free or a month’s promotion before the release of book three. But, for someone who has been selling only tens of books per month, and was seriously wondering whether people were even interested in trying out my work, this has been a huge motivator. I KNOW that there are a lot of freebie grabbers out there, and that lots of people won’t even read it, but the fact that over 900 people (I just checked again) have downloaded it, AND book two, The Tower of Souls, has started selling is a GOOD boost.
Anyway, if you want to try Inside Evil out for FREE, head to Amazon. I’ll report back soon with more results.