I’ve been marketing Inside Evil in my email signature ever since it was available for sale. There’s nothing like a subtle sales pitch for getting the attention of people, and if you include a link to your books in an email, you may find that people will naturally click the link and take a look. After spending a few minutes placing the link, you’ve got a marketing plan that keeps on working (as long as you send emails, of course), and whether you’re emailing friends, family or new associates, you have the chance to make a sale or at the very least, stir some interest.
I always just used a text link in my email – it’s easy and simple to do. I use hotmail most of the time, so adding a little piece of text and including a hyperlink to my Amazon page seemed obvious enough. However, for no specific reason at all, I decided today that it wasn’t enough. OK, so people might look at the link, but it didn’t exactly leap out of the page.
After dabbling around in hotmail I realised that, much like on a website, I could use HTML to actually put in a sales image containing a specific sales link. All you need is to create your banner, have somewhere available to upload your image to the web so that it has an URL, use some rudimentary HTML, and off you go.
Firstly, I created a quick sales image that would be sure to catch people’s eye when they get an email from me:
You don’t want it to take up too much space, so this image is just 150px x 700px.
Secondly, I uploaded the image to this website’s media centre so that I could get an URL for the picture. This is important because hotmail doesn’t allow you to upload an image into your signature directly. However, it does offer HMTL, which means that you can link to an image anywhere on the web.
Thirdly, I used a simple piece of HMTL code to paste the image and link into my signature:
<a href=”http://www.amazon.com/dp/B007JIH0EU” target=”_blank”><img src=”https://geoffreywakeling.files.wordpress.com/2012/09/sig.jpg” border=”0″ width=”700” height=”150“></a>
You can see that the red text indicates where the image links to. I thought about linking directly to my Amazon author page but thought I’d try a direct Inside Evil link first. It’s easy enough to change around, so I can alter it at my preference.
The blue text indicates where in my wordpress directory the image is held. This doesn’t have to be your blog, it could be photo service such as Photobucket, but your image must have an URL.
Finally, the green numbers show the size of the image so that you can set your picture to your own dimensions.
I have no idea where this will work, but it’s sure to be more eye catching than a simple written signature link with a hyperlink installed. Now, when people open my email, they’ll (hopefully) be drawn towards the covers and want to find out more.