There are many resources that you can use when it comes to advertising a book. I like to take the passive marketing approach, joining in with discussions posted on communities and groups such as Kindle Boards (KB) and Goodreads and getting clicks from signatures, rather than aggressively posting about my work. KB really is a must if you’re a self published author, and you’ll find all manner of help in the Writer’s Cafe forum. Meanwhile, I am slowly getting to grips with Goodreads, and after my post the other day, I’ve noted that Inside Evil is now on several people’s ‘to be read’ lists. I haven’t actively advertised at all. I’ve simply engaged with readers and writers in the forum and they’ve decided to add my book.
I’ve been looking for a way to offer a limited number of freebies of late because, of course, getting people to read your book must be your main aim. Having opted out of KDP Select, there’s no way I can offer freebies of my book on Amazon other than changing the actual book price to zero. However, someone on KB talked about Library Thing and the opportunity for no-cost free promotions and so I decided to get involved.
I’d taken a look at Library Thing once before, when I initially published and was looking for advertising options. However, I hadn’t realised that they offered a wonderful give-away option. It’s superbly easy to navigate and as long as you’re not offering your title for free anywhere else, you can sign up a certain number of copies to be offered to members. I’ve set a one month deadline and 50 copies, and on June 5th, Library Thing will email me a list of people who have requested my free book in turn for a review, along with their email address so that I can send out the correct files.
I only set this up a few hours ago, and I already have one request, so it seems like it could be a great way to get a book out there, especially if you’re a new writer. I can only speculate as to whether reviews will come out of this promotion, but I think Library Thing could be a good resource for building fans and spreading the word.