Using multi-channels to sell your ebooks

Anyone who’s read this blog for any length of time will know that I’m a keen advocate of the multi-channel approach when it comes to selling books as an indie author. Had I come into the publishing industry a few months earlier, say around December 2011, then Amazon’s Select program may have well stirred enough interest to get me to sign up. As it is, I published Inside Evil in March 2012, and after reading several reports that the advantages of Select were already waning, decided against becoming exclusive. It seemed pretty obvious to me; I didn’t want to put all of my eggs in one basket.

Select continues to draw a large number of people in, and I’m sure that they’re doing very well out of it. However, distributing with Smashwords and Kobo Writing Life has never been easier. I hear a lot of people saying that they have issues with Smashwords, but in all honesty, I can hand on heart say that I’ve had no problems. I’ve gone through their Meatgrinder without ending up with a completely ruined eBook file, I’ve got into their Premium catalogue with no worries, and I’ve been distributed fairly fast. B&N does take a while to get going, but I don’t necessarily think that this is Smashwords’ fault because CRYO landed in the iBookstore just days after being distributed.

Why use the multichannel approach?

Readers

Readers want flexibility, and whilst the Kindle is still a huge eReader, an increasing number of people have other devices. I read everything on my iPhone and I have fans of my work who read on the Nook and Sony devices. Had I started on Select, none of these readers would have got to sample my work whilst the exclusivity contract was in place. And, though I’ve thought about putting subsequent work into Select, it ultimately means that any readerbase I’ve already gathered would be penalised for not choosing Amazon as their number one ebook provider.

Maximum Exposure

There’s no denying it; Amazon is a huge marketplace and has millions of readers awaiting your novel. But this can have its downsides too. It will take more sales to get into Amazon’s Top 100 lists than it might on Apple or Kobo, and you’ll fall out of those lists more quickly too. Being on Amazon alone also stymies the places you can promote, and you’ll be stuck to advertising methods that only point directly back to Amazon. In addition, the Select contract means that you can provide excerpts of no more than 10% (i.e. the sample that Amazon offers) and links must direct back to them. However, by choosing to use a multi-channel approach, the world and all the eReaders really are your oyster.

– Limiting Risk

Placing all your work in one place is risky. What happens if Amazon suddenly decides to stop promoting indie authors? They make a deal with the Big Six and, almost overnight, all those top ranking indie books disappear way down the lists because of changed algorithms? This is not a good thing, and it’s made worse if your work is only available on Amazon. Of course, creating a newsletter is the best option if you want to reach readers regardless of where they are and whatever happens to the market. However, by having your work in as many places as possible,  you can limit the risk of a big hit due to one market changing or closing.

I love Amazon, and they do make it very easy for us indie authors to sell our books. But I also love the multi-channel approach, and I’d be severely stunted if my readers suddenly couldn’t download on iBooks or the Nook.  CRYO: Rise of the Immortals has now made it to Apple, just days after it was uploaded to Smashwords, and you can find it for both US and UK versions. Having it in multiple places has helped its launch and got the book off to a good start. As for your advertising, which do you prefer? Amazon Select or multi-channelling?

CRYO: The Rise of the Immortals has arrived

cryofor kindle-revI’m over the moon to announce that CRYO: Rise of the Immortals has finally arrived. I got the final revisions this morning, spent a couple of hours making corrections and going through the manuscript one final time, before uploading to Amazon. As ever, Amazon were pretty swift off the mark, and CRYO: The Rise of the Immortals is already available to purchase.

This is a novel that has taken a LONG time to write, and there have been a lot of revisions along the way. Scrapping characters, changing existing ones, creating new ones. Throwing whole storylines away in favour of an alternate route…it’s certainly been an interesting ride.

If you’d like to know more, the the CRYO page now has the full first chapter, or alternatively you can download the sample from Amazon itself. Whilst CRYO is available at Smashwords, it’s still going through for Kobo, and could take some time for B&N because I have to wait for Smashwords to send the manuscript through.

Cover Reveal – CRYO; Rise of the Immortals

I feel like I’ve been waiting MONTHS to get this artwork. In fact, it’s only been a few mere weeks. Keith Draws has done an amazing job with this cover, and it’s everything that I wanted and more. This has been a novel which has been in the works for years, so to see everything finally coming together is rather incredible.

The book itself is currently with my editor and I’m hoping to get it back and corrected in the next few weeks so that I can make a December launch! For now…I’ll have to just gaze at the cover….and keep writing the next Inside Evil book too. 🙂