My Newbie Editing Faux Pas

You’d think that, as a professional copywriter and blogger, I’d have adequate skills to proofread and edit my own novel. Wrong.  The past few days I’ve been hermited away correcting an embarrassing amount of errors in Inside Evil. Luckily, due to my lack of promoting and poor first two week sales, few people have purchased the book. But, this is a rookie mistake that I won’t make again.

Matters first came to light when my sister bought the book and found a mistake on the FIRST PAGE.  Talk about trying to get that first 10% sample correct, I’d failed miserably at the outset. As she read further, I became increasingly concerned over the number of problems she was finding. She’s a medical secretary and very anally retentive about her work lest something strewn with errors be placed in front of a consultant. She was very happy to correct my work, and I was glad to have her input, but it highlighted the vital need to EDIT, PROOFREAD and EDIT again.

Part of the problem with Inside Evil is that it’s been in my head for so many years that I know it off by heart. However, this makes editing and proofreading that bit harder as you’re far more likely to not notice mistakes because, though you think you’re carefully tinkering with each line, you’re actually scanning it.

Hiring an editor

There are various people in self publishing who say that using an editor is an essential requirement for any self publisher. Along with using freelance artists to create stunning and eye capturing covers, proofreaders and editors are essential if you’re to rid as many errors as possible and ensure an enjoyable read not stymied by poor writing skills.

Going it alone

However, editors cost money, and there are other self published authors who attest to editing yourself and not having to fork out hundreds of pounds on a novel which you have no idea how well it will do. Money made off the back of sold novels can be used for hiring professionals down the line for later works, but large expense shouldn’t be made at the outset.

I’d love to have the money to hire an editor, but that option is simply not open to me. However, with my sister’s eagle eye, it has proved that using someone else to look over your manuscript is vital. So too, is taking a break between finishing your novel and the final proofread. I wrote, edited, proofed and finished in one straight line; a probable reason for some mistakes. Taking some time out allows your mind to forget a little, and come back with fresh eyes.

If there’s one thing that you want to get right, it’s the editing. Who can enjoy a story when it’s riddled with mistakes? It’s an embarrassment for the author and it could result in a 1/2 star review which could throw your novel into the pit of never being bought again.

I’ll never make this rookie mistake again, and even if you can’t afford an editor, take a few days break before trying to proof yourself. Read your work aloud, tracing your finger along each line to give you even more of a chance to spot problems. As a minimum, also get someone else unafraid of highlighting every error, to take a look; you’ll be thankful to them in the long run.

A New Page

Self-publishing is hard work and it’s very easy to get immediately disheartened when your novel is not a breakout success and you don’t sell 1,000 copies every day. The more I read on forums, the more I realise that many authors trying to break into the market have long periods without sales. This is especially true if you only have a single novel and no ready-made user base to sell to. Combine that with no reviews or ratings, and your novel is floating, adrift from it’s readers. Some selling on Amazon call it the ‘beige wall of shame’, and you’ll know exactly what I mean if you’ve become a sales junkie and keep hitting that refresh button in your Amazon bookshelf tab.

In attempt to try and dispel some of the myths surrounding self publishing sales, I’ve created a new sales tab which will show you exactly how many sales I’m making on various platforms. OK, this may be seriously embarrassing for me, especially if my sales continue at their current level – NIL. But, it’ll be a nice guide for myself and hopefully other newbies to look at. It is with hope that one day I can look back upon this and see that the whole self publishing business was worthwhile. There’s a fun and refreshing thread over at Kindle Boards where many authors not selling 10,000 a month can celebrate their two sales a week. Always makes nice reading when the paranoid gremlins start taking hold.

On a side note, whilst sales just haven’t really occurred, I’m not yet too bothered. From what I’m reading, March can be a quiet month and many newer writers on Amazon are seeing lagging sales too. Combine that with the fact that Inside Evil is still ‘pending review’ on Smashwords, and I truly haven’t got enough exposure to be selling books yet. Onwards and upwards, and lets hope that my sales data doesn’t continue to be horrendously low.

Free ISBN’s back at Smashwords

Let’s face it, I came into self publishing with a blindfold on. I really didn’t know what to expect, and the question of getting an ISBN hadn’t even crossed my mind. Then, questions emerged…did I need an ISBN for an ebook? Were they even available? Wasn’t it only printed books that required ISBN’s? What was even the point of having one?

I looked on Amazon – no ISBN needed there, just your unique ASIN code which can be used on Goodreads in place of an ISBN. Result. I looked on Smashwords – ISBN needed for Sony, Apple and Kobo. Oh dear.

However, getting an ISBN is not as scary as it sounds, at all. There’s no lengthy paperwork to fill out and, even better, there’s no cost at all. That’s if you use Smashwords. Whilst you may opt to buy an ISBN, Smashwords regularly gets in a new batch of ISBN’s for you to utilise. Simply head to your ISBN Manager, click the ‘Actions’ tab to go to the purchase page and choose the ‘Free ISBN’ option. Click accept and hey presto, ISBN assigned. There’s no legal bearing over assigning a free ISBN from Smashwords and you’ll retain the rights to you work.

They’ve just got in a fresh batch of 50,000, so head there and assign your ISBN now so that you can start shipping ebooks to Apple, Kobo and Sony pronto.

The Free Ebook

When it comes to self publishing, the price point can be key. It seems to be generally regarded that $2.99 is a good price for a novel, offering value to readers whilst providing authors with a reasonable royalty. After you’ve written several novels in a series, you might like to drop the first book to just .99cents or even make it free, providing huge incentive for readers to explore your characters and get hooked on a series which ultimately leads them to buy later books. However, as a first time publisher, when you only have a single sole novel for sale, this is not possible.

Over at the fantastic blog by Lindsay Buroker, I was reading about advertising strategies, and the possibility of offering a free ebook. It’s a great plan if, as I’ve mentioned, you already have several books out. If you’re making your first forays into self publishing like me, it’s a bit of a non-starter. However, something has to be done to get that trickle of initial sales, and having a freebie is definitely attractive.

Momentarily touched upon in Lindsay’s blog was the prospect of writing a short story or novella as a way of leading readers to your main title. This could then be offered for free and would, hopefully, encourage fans of this short work to check out your debut book. It got me thinking…how could this be done?

I have many areas within Inside Evil that I could explore in a short story. Could I write and offer them for free? Yes. Would I want to? No, and here’s why. To write a short story on an aspect of a debut novel means that you effectively give spoilers to readers. I want people to discover and learn about my characters through their read of Inside Evil, not already know who they are at the outset. Writing about peripheral characters could be a possibility, but this means that when they appear in your main novel, their character is of no surprise. In fact, readers may be waiting for their appearance and thus many elements of storytelling are removed. For example, your lead character may be about to discover someone they’ve never met  who has surprising or hidden secrets. But, if a reader has already downloaded the free ebook, none of the emerging details are a surprise in the slightest.

It results in a circumstance where you either have to give so much away in a short story that reader enjoyment is spoiled, or you create a dull read with little excitement which will definitely not engage anyone enough so as to make your main work an attractive purchase. As a result, I truly feel that free ebooks should be left for first titles in an extensive series. But then, you’re brought back to the initial question, how do I attract readers when I have just one novel?

I don’t know the answer yet, and though offering free ebooks should be seriously considered at some point, it’s not for the first time self publisher. If you’ve had any luck with offering free ebooks let me know. Did you write several books before making the first in the series free? Or was it a side story to attract readers to your debut title? The hunt for answers continues…..

Shelfari; A Worthwhile Resource?

If you publish with Amazon, which is highly advisable if you’re trying to reach the Kindle market, then they take great pains to mention Shelfari as an extra resource. Like Goodreads, this book group community offers a place to create libraries of your favourite books, rate and add details about novels, and meet with other readers. But I’m wondering, is it any good?

I’m not well versed in Goodreads and as Inside Evil doesn’t yet have an ISBN, I haven’t had the chance to discover whether this community can help build a book’s profile. Amazon’s Shelfari offers to be a promising tool, particularly because Amazon state that the extras which are tagged onto digital books in Shelfari can be made available to readers. This ultimately means that readers can access a custom built library of characters, book themes, places etc to either supplement a book that they’ve read or offer an added attraction to buy. But, does it actually work??

Like Goodreads, you need to build up followers and friends, so launching a book into Shelfari offers little initial help because your work falls in front of no one. If you’ve been using the site for a while, then it could promise a few sales as you’ll already have friends and followers. I’m also unsure as to whether this is actually a thriving community of readers, or a place which offers a few days of novelty before users drift away. Could the same be said for Goodreads? I’m not sure.

I’m determined to continue with Shelfari for a while, adding some character biographies and book extras to see whether any sales can be created. Once I get my ISBN I’ll also give Goodreads a shot and compare the two.

Do you use either website? Have you found it helpful as either a reader or a writer, or both? Let me know and we’ll see whether we can determine if each resource is worth the time and effort.

Maximise Your Exposure With E-Novel Self Publishing

One of the things I’ve very quickly come to discover with releasing an e-novel is that you need maximum exposure. Gone are the days when the niche was in its infancy and a new book appeared on the ‘recently published’ screen for days. Now, with the ease of publishing, you will find that your book very quickly disappears off that first page and is lost amongst a sea of other authors also trying have the words noticed. If you’re waiting to sit back and see the book sales come in, then don’t have high expectations, because the chance of readers actually finding your novel are slim.

One of the best ways to maximise your novel in the first few days of publishing is by spreading across many platforms. Amazon’s Kindle is obviously a leading device in the area of e-novels, and you should look to use it as a number one resource. You should create author pages so that customers can more easily browse your work. Annoyingly,  you’ll need to create an author page for each of Kindle’s markets including .com, .co.uk, .de etc, but it’s well worth the effort. Amazon also have their Kindle Library which offers you the chance the lend your book, for free, to customers whilst taking a cut of a sizeable authors fund. However, if you’re looking for maximum exposure as quickly as possible, I’d suggest not taking this route.

The Amazon Kindle Library (KDP Select) requires you to make your novel exclusive to Amazon for 90 days. In return, you’ll get a cut of the $600,000 author fund in relation to how many times your book is borrowed. However, if you’re not expecting to make a splash with your publication, you very unlikely to get a large cut of the fund.

Instead, it’s worthwhile heading to Smashwords, a website very similar to Amazon in that you can publish your novel there. From here, Smashwords allows you to spread your e-novel to iBooks, the Nook, Sony Reader and multiple other platforms. Royalty rates are high and the spread of your novel is vast. Formatting, whilst slightly different to Amazon, is very easy, especially if you’ve already gone through the process with Amazon, and you can be completed in mere hours.

Rather than publishing only on Amazon and thinking as Smashwords as an additional option, you should look to both platforms as having equal pegging on the priority ladder. And, though you may miss out on KDP Select payments, the opportunity to maximise sales on other platforms is well worth it.